Licensed Character Advent Sock Calendar
Client: Target
Year: 2018
Work: Graphic Design, Knitwear Design, Tech Pack, Packaging, Concept Design
12 Count Advent Calendar Socks designed for Target.
Packaging was updated to be reusable and sustainable using perforated door hangers to create less waste.
I designed eight pairs of low-cut socks and four pairs of crew socks per license, giving the customer a range of options for wear. The product was packaged so each day had a designated door to open with a new sock for the holidays.. I was challenged with creating new packaging that had the perforated door hanger features to be environmentally conscious. This produced less waste by making the packing multi-functional.